As time flows with the spirit of the era, Fujian Ninon Technology Co., Ltd. (Ninon) has gone through a decade. Founded in 2013 (factory established in 2016), Ninon is a "zhuanjingtexin" (specialized, sophisticated, distinctive, novel) national high-tech enterprise focusing on high-quality sand and gravel aggregates, non-metallic mineral materials, construction waste crushing and screening, mixing technology, and core equipment. It has always been committed to providing more intelligent, environmentally friendly technical equipment—especially advanced sand making machines—for the sand and gravel industry, continuously offering new solutions (such as customized sand making machine production lines) to the market, and integrating industrial internet and digital technologies into sand making machine operations to enhance customers’ value and industry competitiveness, jointly promoting the low-carbon, environmentally friendly, and high-quality development of the non-metallic materials industry.
Over the past decade, as a supplier of green, circular new mineral material processing technology and equipment (with the sand making machine as a flagship product), Ninon has adhered to its original aspiration: advancing through exploring machinery performance optimization, developing through innovating sand making machine technologies, and growing through transforming sand making machine application scenarios. With the accelerated development of its business in recent years—such as launching intelligent sand making machines with adjustable gradation and low energy consumption—Ninon’s brand influence has expanded. Based on this change and future strategic needs, Ninon announces its brand iteration and upgrade: integrating brand-new industrial design (reflecting the precision of sand making machine manufacturing), launching a new brand logo and VI, kicking off the strategic upgrading of its brand image.
As the core visual carrier of the enterprise, the new logo’s design story is closely tied to Ninon’s sand making machine business:
1.Font Structure
To maintain the original logo’s recognizability and enhance distinctiveness, the new logo is adjusted to be robust and upright—mirroring the stable, reliable performance of Ninon’s machinery. The wide stroke design and standardized form not only align with mainstream aesthetics but also echo the precise, orderly mechanical structure of the sand making machine, presenting a harmonious, professional look.
2.Creative Concept
a. Sense of Responsibility and Cultural Confidence
Derived from the founder’s surname "Wang," the logo reflects the founder’s commitment to the sand making machine’s quality—pursuing the "ultimate" just as the sand making machine pursues perfect particle shape and output. The traditional "Wang" character (symbolizing strength) also embodies confidence in building a leading sand making machine brand.
The core of Ninon’s sand making machine is its high-speed rotating crushing chamber during operation. The logo adopts silhouette segments of this dynamic rotation, processed geometrically and abstractly—visually echoing the machine’s working state and highlighting the brand’s focus on equipment R&D.
The logo’s rotating, circulating posture conveys Ninon’s philosophy of sustainability—consistent with the machinery’s ability to recycle construction waste into aggregates, aligning with environmental trends and highlighting social responsibility.
d. Extended and Open Embracing Posture
The logo’s outward-extending ends and corners symbolize Ninon’s inclusive attitude—embracing diverse customer needs for sand making machines (such as customizing for tuff, tailings, etc.) and embracing future technological upgrades for sand making equipment.
3. Brand Standard Color
The chosen "stone green" (a variation of emerald) echoes the environmental protection of Ninon’s sand making machine—its low dust emission and energy-saving features—while conveying tenacity.
4. Application Background
